September 2023

Feel-Good Storytelling – Does Positivity Work?

We’re all stuck in a news cycle of negativity.  Natural disasters, soaring food prices, a looming recession, a tension-filled election, racism… I could go on.    Joy is in short supply. Our amygdala is on high alert.  And that means, we’ve let the negativity invade our brains and we aren’t thinking like executives anymore.  So when

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Bacon’s Law – A Social Media Strategy for NPOs

It’s 2023, and you’ve got coaches, influencers, teenage girls, and your mother all raving about how social media is the promised land for networking and making big business connections. It’s easy to think you might be missing out when you see all those likes and comments flying through cyberspace.  But something is holding you back

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